A marketing plan is an important plan just like all other plans of an organization. It is a useful tool that is used, especially by almost every type of business organization, to run a successful marketing campaign. However, in this article, we will only talk about the marketing plan executive summary. Moreover, some free marketing plan executive summary examples are also available here so that you can better understand what this document actually is.
What is a Marketing Plan Executive Summary?
A marketing plan executive summary is a brief overview of the important aspects of an organization’s actual marketing plan. An organization prepares a detailed marketing plan to conduct and run a successful marketing campaign for its products, services, or the brand itself. An executive summary of a marketing plan can be thought of as a more concise or shorter version of a marketing plan.
A marketing plan’s executive summary typically includes summarized details of the target market, marketing strategies, marketing budget, and expected outcomes. The actual purpose of a marketing plan executive summary is to let the stakeholders aware of the goals and objectives of the actual marketing plan. Check out the free marketing plan executive summary examples given here on this page.
FREE Marketing Plan Executive Summary Examples & Samples
Digital Marketing Plan Executive Summary Example
File Size: 51 KB
Software Company Marketing Plan Executive Summary Sample
File Size: 193 KB
Sample Marketing Plan Executive Summary PDF
File Size: 119 KB
Official Marketing Plan Executive Summary Example
File Size: 214 KB
Business Marketing Plan Executive Summary PDF Example
File Size: 659 KB
Company’s Marketing Plan Executive Summary Outline Template
File Size: 322 KB
Basic Elements of a Marketing Plan Executive Summary
A marketing plan executive summary is important as it helps the decision-makers to reach important decisions related to the marketing plan. The stakeholders are no longer required to read the whole marketing plan before making decisions. It is a great way to communicate the purpose and targets of the actual marketing plan. You can check the marketing plan executive summary samples on this page as a guideline for preparing an effective executive summary of a marketing plan.
However, if you want to write a marketing plan executive summary on your own, then you should know about these basic elements:
- Background: A brief account of the marketing plan’s goals and objectives.
- Target Audience: Give an overview of the target audience and target market of the marketing plan. This should also include the relevant demographic and psychographic information.
- Strategies: Provide the stakeholders with some brief details of the key marketing strategies that you plan to employ. This includes details like product positioning, promotion, pricing, and distribution.
- Marketing Budget: Include a detailed overview of the marketing budget of the marketing plan including estimated costs and projected revenue.
- Competitor Analysis: Perform a proper competitor analysis and write its brief details in the marketing plan executive summary. You should provide an effective summary of the competition and your competitor analysis should explain how you plan to beat the competition.
- KPIs: Provide a brief account of key performance indicators or KPIs to track and measure the success of the marketing plan.
- Timeframe: The executive summary should also include the timeframe and deadlines for implementing the marketing plan.
- Outcomes: End the executive summary with the key takeaways of the marketing plan along with a brief account of the expected outcomes of the marketing plan.